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Privacy Policy


At General Motors, your privacy is important to us, as is your trust in our products and services. Our Privacy Policy describes how we collect, use, and share your personal information, including information obtained through this site.

Please take a moment to review our Privacy Policy and contact us at 1-866-MYPRIVACY (1-866-697-7482) if you have any questions.

View and print our entire California Consumer Privacy Statement
View and print our entire U.S. Consumer Privacy Statement (PDF)

Information We Collect

As you interact with GM or our products, programs, and services, there may be opportunities for you to provide us with your information. Additionally, we may collect certain information about you or your vehicle as further described below.

You may provide us with information about you or your vehicle through a number of sources: GM websites, applications, product and related events, surveys, social media platforms, sweepstakes entries and through our customer call centers. We may also collect information that is publicly available. For example, we may collect publicly available information you submit to a blog, a chat room, or a social media platform, and we may use your information for the purposes set out in this Privacy Statement. GM engages with consumers on multiple social media platforms and if you contact us on one of our social media pages, request assistance via social media or otherwise direct us to communicate with you via social media, we may contact you via direct message or use other social media tools to interact with you. In these instances, your interactions with us are governed by this Privacy Statement as well as the privacy policy of the social media platform you use.

We also receive information about you through vehicle sales records provided by your dealer and we may obtain, with your consent, data obtained from your vehicle’s Event Data Recorder (“EDR”). For additional information about EDR data, please see your owner’s manual. We also may obtain information about you and your vehicle from GM affiliates, dealers, GM licensees for consumer merchandise, GM partners (for example, credit card bank partners) and other sources such as companies that provide lists of potential vehicle purchasers and current owners, if such companies are permitted to share your information with us pursuant to their privacy statements. We may combine information that we receive from the various sources described in this Privacy Statement, including third-party sources, with information you provide and use or share it for the purposes identified below.

The types of information that GM collects about you, your vehicle, or your connected devices (such as your mobile phone, computer, or tablet) may include, but are not limited to:

  * identifiers (such as name, postal address, email address, screen name, account ID, customer number, and telephone number; in limited circumstances, GM may collect a Social Security Number, for example if you win a sweepstakes or receive compensation that must be reported for government tax purposes)
  * payment information (such as your credit card number, CVV code and expiration date)
  * information about your vehicle (such as license plate number, vehicle identification number (VIN), geolocation data, make, model, model year, selling dealer, servicing dealer, date of purchase or lease, the lease/financing term, service history, mileage, oil/battery status, fuel or charging history, electrical system function, gear status, and diagnostic trouble codes)
  * information about your connected devices and how you interact with our products, services, apps and websites (such as IP address, browser type, unique device identifier, cookie data, and associated identifying and usage information)
  * demographic or protected classification information (such as gender, date of birth, marital status, household composition, or veteran or military status)marketing profile information (such as when you plan to purchase or lease; the vehicle in which you're interested)
  * audio or video information (such as information collected by sensors or cameras in the vehicle, or photographs and videos such as those that you may submit for contests, sweepstakes, and social sharing)
  * physiological or biological characteristics, such as medical information collected to provide OnStar emergency services that you have requestedrelationships you have with GM in addition to the purchase and servicing of your vehicle (such as through a My GM Rewards account, a GM Rewards Card or OnStar, etc.)information related to My GM Rewards and the My GM Rewards Card Program (“GM Card”), including rewards points, account type, tier status, enrollment, redemption
  * investor information (name, address, phone number and email address) stockholder services information (such as account information)

How We Use Your Information

The information GM collects about you, your vehicle, or your connected devices may be used:

  * to provide products and services, programs, and maintain customer relationships
  * to improve the quality, safety, and security of our products and services
  * to administer your account(s) and process your payments for products and services
  * to operate our websites and applications, including online registration processes
  * to facilitate and support GM dealer and supplier diversity programs and GM grant programs
  * to autofill data fields on our websites to improve your online experience
  * to develop new products and services, including connected, autonomous and car-sharing products and services
  * to provide customer and vehicle support and service (such as recall information)for warranty administration and validation
  * to provide information and product updates
  * to evaluate vehicle performance and safety
  * for research, evaluation of use, and troubleshooting purposes
  * to verify eligibility for vehicle purchase or incentive programs
  * to verify eligibility for GM card and to provide GM card account management servicesfor marketing and analytics purposes
  * to support the electronic signature and delivery process between you and your dealer
  * to customize and improve communication contentto comply with legal, regulatory or contractual requirements

Communications with you in connection with these uses may be via mail, telephone, e-mail, text message, social media, and other electronic messages, through the in-vehicle infotainment or OnStar system or via our websites and applications. Subject to the GM Consolidated SMS Policy (“Texting Policy”), which can be found at gm.com/texting-policy.html, GM and those acting on behalf of GM may send you text messages using an automated telephone dialing system to the mobile phone number you have provided. Message and data rates may apply. See “Choices” below to learn how to manage your communication preferences.

You may choose to forward information from one of our websites or emails to another person through our Forward to a Friend or similar program. Email addresses submitted to our E-card or other Forward to a Friend programs will not be captured for later use in marketing unless the recipient opts into receiving additional marketing materials from GM.

How We Share Your Information

GM may share the information it collects about you, your vehicle, or your connected devices in the following instances:

within GM, with our GM controlled subsidiaries and affiliates, with GM dealers, with service provide we or our dealers use to deliver products and services to you , and with GM licensees. However, transaction information regarding your GM Card will not be shared with GM dealerswith our services providers who work on our behalf and who do not have an independent right to use the information to which they have access or that we disclose to themwith our business partners, including for GM card matters, GM marketing activities, or business partner marketing activities or bothwith third parties for research and development purposes (such as university research institutes for improving highway safety)in connection with the sale, transfer or financing of a significant part of a GM business or its assets, including any such activities associated with a bankruptcy proceedingwhen we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud or respond to a law enforcement requestas required or permitted by law, such as in conjunction with a subpoena, government inquiry, litigation, dispute resolution or similar legal process

Apart from the purposes listed above, GM will not share information about you or your vehicle with other third parties for their independent use without your prior consent.

Your Choices To Opt Out

If you do not want to receive marketing communications from GM, please visit our Consumer Preference System website at www.gmcontactpreferences.com. This will allow you to opt out of unsolicited marketing telephone and email communications and/or to change previously submitted opt-out preferences. You can also call 1-866-MYPRIVACY (1-866-697-7482) to opt out of direct mail communications, as well as telephone and email communications, and/or to change previously submitted opt-out preferences.

If you opt out of receiving marketing communications from GM, your personal information will not be used for marketing, but may still be used for the other purposes described in this Privacy Statement (such as vehicle support and service).

If you have subscribed to a particular email newsletter or other communication (such as My GMLINK Service Reminders), you should follow the instructions in the email or on a related website to unsubscribe.

If you have opted into receiving text messages from GM, you should follow the opt-out instructions in that specific text message program if you wish to opt-out. For more ways to opt-out and manage text message programs, see our Texting Policy at gm.com/texting-policy.html. If you have opted into any of our text message programs and you later decide to change your phone number or cancel your phone plan you should immediately opt-out of any text message programs and re-opt in with your new phone number if you wish to continue to receive text messages from GM. This will help us ensure we continue to honor your preferences and text the correct phone number.

Cookies And Other Technology

GM may use cookies, pixel tags, web beacons and other tracking technologies on our websites, applications, email messages and advertisements, sometimes across devices, to gather information about your visit (such as demographic data, browser type, IP address, pages visited, activities conducted on the page, and the day and time of your visit). Using cookies provides benefits to you, such as allowing you to maintain your account login information or contact information on Request a Quote forms between visits or locating a nearby dealer. In addition, we use information gathered from cookies to autofill fields on forms such as the city, state or zip code associated with your IP address. This information can be corrected by you before submitting any form or inquiry or you can disable the cookie as discussed below and the information will not be collected.

We place pixel tags and web beacons in our emails to measure the effectiveness of our email campaigns by identifying the individuals who open or act upon an email message, when an email message is opened, how many times an email message is forwarded, the type of software, device, operating system and browser used to deliver the email and any URL accessed through our email message.

To measure site activity, provide a better user experience, and tailor our marketing communications, we or our service providers or business partners may compile information from the cookies, pixel tags, web beacons or other technologies on our websites. This information may be combined with other information collected online or offline about you, including data provided by third party sources, and may be used or shared for the purposes described in this Privacy Statement. We may also allow third party advertising and personalization partners to use this information to develop personalized content and appropriate advertising based on your visits over time on GM web sites and non-GM web sites. This information may also be used to evaluate our online advertising campaigns or to tailor promotions and other marketing messages to you across your devices.

At this time, we do not honor “do no track” signals from a web site browser. However, you may refuse or delete cookies. Please refer to your browser Help instructions to learn more about cookies and other technologies and how to manage their use. If you elect to refuse or delete cookies, you will need to repeat this process if you use another computer or change browsers. If you choose to decline cookies, some of the functionality of a website may be impaired.

GM adheres to the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising (www.AboutAds.info). If you do not wish to receive personalized advertising or content from us while visiting GM web sites, you may click on the AdChoices icon and/or link located at the bottom of the web site page or the Digital Advertising Alliance’s Opt-Out page, where applicable If you do not wish to receive personalized advertising or content from us on non-GM websites, please visit the Digital Advertising Alliance’s Opt-Out page or click on the AboutAds icon on a GM advertisement and follow the instructions on how to opt out. Opting out of relevant advertising will not opt you out of all advertising, but rather only those advertisements that are personalized to your interests by GM or its agents or representatives.

Mobile Applications

GM may offer certain mobile applications that you have the option to download to or use with your connected device or vehicle (“GM Applications”). When you choose to download or use a GM Application, there may be an opportunity for you to provide us with or for us to obtain information about you or your vehicle. Each GM Application will display a separate Privacy Statement that will inform you about how any information is collected, used and shared via the application and how to decline such use or uninstall the application.

Third parties may also offer certain mobile applications that you have the option to download to or use with your vehicle (“3rd Party Applications”). The 3rd Party Applications that you choose to download to or use in your vehicle may collect information about you in connection with your download or use of those applications. GM is not responsible for the collection or use of information by 3rd Party Applications and your use is subject to the user terms and privacy statement for those 3rd Party Applications. We recommend that you carefully review the user terms and privacy statement of each 3rd Party Application before use.

Third Party Products And Services

Through the use of GM products and services, you may be able to access third party services, applications and websites not controlled by GM or covered by this Privacy Statement, such as those belonging to GM dealers, GM licensees, co-branded websites offered in conjunction with a business partner, or independent product review sites. We recommend that you carefully review the Privacy Statement of other third-party services, applications and websites before providing any personal information.

Interactions With GM Dealers

GM and GM dealers are separate legal entities with their own privacy practices. For questions about your dealer's privacy practices including opting out of marketing communications from your dealer, please contact your dealer directly.

When you buy or lease a vehicle from a GM dealer, the dealer will share your information with GM. Please be aware that each dealer operates as a separate legal entity and you should read the dealer’s privacy statement to ensure that you understand its privacy practices and procedures. Additionally, because the GM dealer often is the first contact with you, the dealer can answer any questions you may have about its privacy practices. While GM encourages its dealers to ensure full compliance with all applicable privacy legislation and has provided information to our dealers relating to privacy obligations, GM is not responsible for dealers’ compliance with applicable law.

When completing a purchase or lease agreement or signing a service repair order with the GM dealer, you should be provided with information describing the dealership's privacy practices and related policies that explain that certain personal information that you provide to the dealer may be shared with GM or others in accordance with this Statement.

Right to Access and Update Your Information

You may contact us, as provided below, to learn about how to access, review, correct, update, or delete the information about you in our records. We may need to retain certain information for record-keeping purposes, to complete any transactions that you began prior to your request, or for other purposes as required or permitted by applicable law.

To have your mail, email or telephone information updated please call one of the following Customer Assistance Centers that is specific to your vehicle:

Buick: 1-800-521-7300
Cadillac: 1-800-458-8006
Chevrolet: 1-800-222-1020
GMC: 1-800-462-8782
Saturn: 1-800-553-6000
HUMMER: 1-866-486-6376
Pontiac: 1-800-762-2737

For inquiries about how the information you submit to the Investor Information portion of GM’s website or to GM Stockholder Services is handled, please call 313-667-1432.

You may correct GM Rewards Cards contact information, such as name, address, phone number and email address, by logging onto the Account portion of the website listed on the back of your card. You can refer to the back of your credit card for customer assistance phone numbers for your account needs.

If you have a question or concern about the privacy practices of the GM Rewards Cards or the GM Card websites, please contact us by sending an email from the Contact Us page.

For GM Family First participants, you may correct your information by contacting your Human Resources representative or updating your information via Socrates. For Vehicle Purchase Plan (“VPP”) participants, you may correct your personal information by visiting the following VPP websites.

GM Supplier DiscountGM Dealership Employee DiscountGM College DiscountGM Military DiscountEducator Discount

Security Measures To Protect Your Information

We maintain reasonable and adequate technical, administrative, and physical security and confidentiality measures designed to help protect your information from unauthorized access or use. We also require by contract (other than in certain emergency situations) that third party service providers acting on our behalf or with whom we share your information also undertake to provide such security and confidentiality measures in accordance with industry standards.

How Long We Retain Your Information

We may keep the information we collect for as long as necessary to provide products or services to you, to operate our business, to enable us to communicate with you, for our safety, research, evaluation of use, or troubleshooting purposes, or to satisfy our legal or contractual obligations. Where required, we will anonymize or dispose of the information we collect when we no longer need it for the uses described above.

Information From Children

GM websites and other online services do not target or knowingly collect any information from children under the age of 13.

How We Handle International Data Transfers

When GM and its controlled subsidiaries and affiliates in the United States, including OnStar, LLC, (“GM U.S.”) receive information from GM controlled subsidiaries and affiliates in Europe, including OnStar Europe Ltd., (collectively “GM Europe companies”), we comply with applicable legal requirements providing adequate protection for the transfer of personal information to countries outside of the EEA or Switzerland. GM U.S. acts as a data processor for its GM controlled subsidiaries and affiliates in Europe (collectively, “GM Europe companies”) by providing data hosting, maintenance, support, and troubleshooting of services, as well as other redundant back office support. GM U.S. acts as a data processor for OnStar Europe Ltd. by providing maintenance, support, and troubleshooting of services, as well as other redundant back office support. GM Europe companies and OnStar Europe Ltd. act as controllers of their own European customer data, and GM U.S. acts as a data processor for these companies.

We store your information in the United States, the European Economic Area (EEA), and other locations where we or our service providers maintain servers. With respect to such transfers from the EEA to the United States and other non-EEA jurisdictions, we implement standard contractual clauses and other mechanisms to protect such data.

Individuals that use products or services offered by a GM Europe company or OnStar Europe Ltd. may wish to raise any privacy questions with such company directly, including filing any requests to access European customer data or exercise other privacy rights. Individuals may also raise questions with GM U.S. using the contact details below.

In addition, anonymized and aggregated data from OnStar Europe Ltd. is shared with GM U.S. to evaluate or research the safety, quality, usage, and functionality of vehicles and services, including the OnStar Services; to provide OnStar Europe Ltd. customers with vehicle support and services; and to ensure accurate customer records and maintain customer relationships. Information also is shared with GM U.S. in order to contact OnStar Europe Ltd. customers about their vehicle or the services, or for marketing purposes, but only if the individual has opted in to receive marketing information.

How To Contact Us

If you have concerns or questions regarding GM's consumer privacy practices or this Privacy Statement you may contact us at 1-866-MYPRIVACY (1-866-697-7482).

Our Right To Make Changes

We may amend this Privacy Statement from time to time. We will do so by posting updates to this page. When we make material changes to this privacy statement, we will notify you by email or through a notice on our website homepage.